to write two, one-page memos. The first one-page memo is to convince Professor
Roe, a non-coffee drinker, to patronize Starbucks. The second one-page memo is to convince Sybil Yang, a
coffee addict, not to patronize Starbucks.
This is not a sales pitch or a marketing piece. You are writing from the perspective of a hospitality business
analyst. The memos should:
Not read like a brochure,
Not be written as if you work for Starbucks or one of its competitors,
Have an objective, professional, factual tone,
Provide at least two reasons per position, and
Include evidentiary support for the reasons argued.
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