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The impact of social media marketing activities on customer loyalty in fashion Industry-Focus on luxury brand
This will be analysis+discussion part of dissertation. So far, I just finished my data collection, and I need a critical analysis by using SPSS as a tool. I picked quantitative research as my primary research method, Online questionnaire.
1.I already got around 100 of data, but I am gonna pretend I did around 200 people. So please be careful, and times every number by 2.
(I will provide my account and passwords of (BOS))
2. I will be willing to help if you need any of document, such as literature review, I will upload it online.
3. This analysis will be consist of two part 1.finding;2.discussion.
I will upload a example document. You can follow that model . Please do check it. For this part ,please also be careful with the discussion might need to compare with the past literature I used in the literature part. For some of specific article , I will attached documents.
4. Read the brief carefully. I will upload it.
5. I also will provide the main source of my dissertation. Like how I deductive the hypothesis .
6. About the discussion part, my supervisor suggest me to analysis the data through the brand “Chanel” ,by comparing Chanel with other brand. Such as Chanel is the most popular brand, and to see how people satisfied with this brand ,and how people are satisfied to repurchase in the next 12 month. And trying to connect those linkage in order to verify the hypothesis.
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