The Cutco case deals with the marketing environment surrounding green initiatives and the skills marketers need in today’s changing workplace.

The Cutco case deals with the marketing environment surrounding green initiatives and the skills marketers need in today’s changing workplace. You will assume the role of a new marketing manager at a local light bulb manufacturing company. Your boss has read a story about the green initiatives at Cutco and wants you to prepare an executive memo on some initiatives that could be considered for your company.

 

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