the benefits of partnerships

Austin (founder of Tio Gazpacho) discusses the benefits of two major partnerships, one with General Mills and one with ThinkFoodGroup. Think about Austin’s experiences with these partnerships, and then answer the questions below (

  • What differences do you see between Austin’s two major partnerships?
  • Which partnership do you think has provided the greatest benefit for Tio so far? Why?
  • How can you identify prospective partners and early adopters for your “big idea”? (see attached documents for my big idea)
  • What have you learned from the Tio case to help you develop strong partnerships in the future?
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