Analyze the risks of the program from the point of view of (i) Toro, (ii) the insurance company, and (iii) consumers.
Explain how you would estimate a fair insurance rate.
Analyze how the program influences your decision to purchase.
Analyze how the program impacts the consumer’s “regret.”
Choose either Toro’s or the insurance company’s perspective and discuss how you would frame your argument to achieve your desired objective.
Evaluate the success of the program. Justify your answer.
Explain to what biases you are susceptible in this case.

The spreadsheet is exhibit 3

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