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Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:

• Identify the areas where additional market research is needed.
• Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

Format your paper consistent with APA guidelines.

 
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