mod 2 case promotion management and swot analysis

Complete question in the attached…

Every business should determine its own standards for success when evaluating the attractiveness of a market, since every industry has its unique circumstances. Criteria that influence Segment Attractiveness include:

  • Market Growth (Market Size, Growth Rate, Market Potential)
  • Competitive Intensity (Number of Companies, Ease of Entry, Substitutes)
  • Market Access (Customer Familiarity, Channel Access, Company Fit)
 
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