mkt 301 0

Don’t Answer Unless You Use The Resources:

 

Using the following resources, answer the below question:

 

Marketing Made Simple. (n.d.). Available March 7, 2013 at.

http://www.marketing-made-simple.com/

 

Christ, Paul (2011). Principles of Marketing. KnowThis.com.

Read the following chapters:

Promotion Decisions

Advertising

Advertising Campaign

Sales Promotion

Public Relations

Personal Selling

The Selling Process

http://www.knowthis.com/principles-of-marketing-tutorials/

 

 

Write a 4 page paper in which you respond to the following case question:

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an approrpiate promotions strategy for both them.  In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Select TWO products from the following product categories:

  • AIRLINE FLIGHTS
  • CARBONATED SOFT DRINKS
  • BREAKFAST CEREALS
  • EXERCISE EQUIPMENT

Illustrate your answer by refering to specific brands within each of the two product categories you have chosen.

The following will be assessed:

 

Your demonstrated understanding of the marketing concepts central to the case question.

Your demonstrated understanding of factors related to the development of an effective promotions  strategy through the analysis you conduct in the context of the case.

 
Looking for solution of this Assignment?

WHY CHOOSE US?

We deliver quality original papers

Our experts write quality original papers using academic databases.  

Free revisions

We offer our clients multiple free revisions just to ensure you get what you want.

Discounted prices

All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount

100% originality

We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity

On-time delivery

We will deliver your paper on time even on short notice or  short deadline, overnight essay or even an urgent essay