Marketing Help

Your client wants to see two new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site.

Develop a brief customer profile for your client. The profile will include the following:

  • Choose two new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
  • Identify the primary and secondary markets.
    • The primary market is often larger than the secondary market. These customers are often the primary users of the product.
    • The secondary market can include “in-between” customers who might use or be interested in the product occasionally.
  • Detail the demographics and psychographics of both segments.
    • Include the basic characteristics of your current and potential customer such as age, income, education, and geographic locations.
    • Evaluate your customers’ lifestyles such as hobbies and other interests.
  • Based on what you learned from your brand value research, complete the following 
    • Develop 1 advertisement that matches the customer’s buying behavior.
    • Explain the communication channel or venue where the advertisement will appear. Consider both online and offline opportunities.
 
Looking for solution of this Assignment?

WHY CHOOSE US?

We deliver quality original papers

Our experts write quality original papers using academic databases.  

Free revisions

We offer our clients multiple free revisions just to ensure you get what you want.

Discounted prices

All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount

100% originality

We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity

On-time delivery

We will deliver your paper on time even on short notice or  short deadline, overnight essay or even an urgent essay