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Marketing Applications – Critical debate paper and reflective statement
Task: Critical debate paper and reflective statement
Critical debate paper (approx. 1,000 words, +/-10% ie 900-1100 wods)
You will write a fully-referenced essay that that addresses the widely-debated question “Is marketing a force for good or evil?” You should explain and justify, based
on your reading of relevant literature, your personal position on the debate as to the influence of marketing on society.
• A “critical debate paper” means that you must provide a critical evaluation of the issue under investigation – not just “what you think” – thus, you should base your
views around a central argument and undertake appropriate reading and research to support both the “for” and “against” positions for that argument.
• “Fully-referenced” means that your analysis MUST be supported by an absolute minimum of SIX references, THREE of which should be from academic journal papers and
THREE from reputable, trustworthy sources. Given the wide scope of marketing ethics, it is suggested that you focus on one particular issue, for example one of the
following: environment and sustainability; healthy eating and obesity; marketing to children and vulnerable consumers; sex in advertising; shocking and offensive
advertising; gambling and advertising
Reflective statement (maximum 200 words)
At the end of your essay you should include a statement that reflects upon the way you went about doing this piece of assessment and what you learnt from it, for
example: • How did you assure the trustworthiness of your source material, e.g. why are you confident about the reliability of the sources and the credibility of the
authors you have cited in your work? • What did you learn about yourself while doing this exercise? • How could you use the learning from this exercise in your future
Allocation of marks – Task Allocated mark Critical writing skills: Evidence of critical writing skills and ability to articulate a clear central argument. 50%
Referencing: Quality (i.e. trustworthiness) of the sources. Balanced range of sources (absolute minimum 6, including at least 3 academic journal papers). Ability to
use the Harvard referencing system correctly. 30% Personal statement: Quality of personal statement, evidence of reflection and ability to learn from the task. 10%
Presentation: Professional formatting and presentation of the work. 10% 12 10. KINGSTON UNIVERSITY MARKING CRITERIA Feedback on the written elements of the module will
be based on undergraduate.
The question first appeared on Write My Essay
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