Internationalization of retailing in the clothing industry: Case study of H&M

 

Methodology of H&M internationalization

 

Research purpose

 

Research approach

 

Research strategy

 

Case study design

 

Data collection method

 

Sample selection

 

Data analysis

 

ANALYSIS

 

Internalization of H&M

 

Choice of International markets

 

International entry market strategy: Brazil and China

 

Expansion strategy

 

Why do clothing retail companies enter international markets?

 

How do clothing retail companies select their foreign market?

 

How H&M choose its entry into foreign market?

 

How can the expansion strategies of clothing retailers companies in foreign market can be described?

 

Implications for management