individual project 4

Key Assignment Draft

Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Phase 1.

This week, research several customer service policies of your brand’s competitors. Research and create 10–15 rules of customer satisfaction for your brand. Continue to add supporting details, information, and research to the following sections of your plan:

  • Section I: Company and Brand Information
  • Section II: Product Pitch Script
    • This section will optimize the perfect pitch for selling your brand.
    • It includes features and benefits of the product.
  • Section III: Cross-Selling and Promotional Opportunities
    • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
    • Develop 1 promotional campaign for selling these complementing products.
     
    Objective:
    • Explore customer satisfaction issues.
    • Analyze the ways that consumers develop awareness of their choices of goods and services.
    • provide at least three references
 
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