IN THE MIDDLE OF THE NIGHT ONLY

Conduct an internal and external environmental analysis for your proposed business.

 

Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

 

 

·      

External forces and trends considerations:

 

 

o  

Legal and regulatory

 

o  

Global

 

o  

Economic

 

o  

Technological

 

o  

Innovation

 

o  

Social

 

o  

Environmental

 

o  

Competitive analysis

 

 

·      

Internal forces and trends considerations:

 

 

o  

Strategy

 

o  

Structures

 

o  

Processes and systems

 

o  

Resources

 

o  

Goals

 

o  

Strategic capabilities

 

o  

Culture

 

o  

Technologies

 

o  

Innovations

 

o  

Intellectual property

 

o  

Leadership

 

Write a 1,400 word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

 

 

·      

Include economic as well as legal and regulatory forces and trends.

 

·      

Critique how well the organization adapts to change.

 

·      

Analyze the supply chain operations of the organization.

 

·      

Identify issues and/or opportunities:

 

 

o  

Identify the major issues and/or opportunities that the company faces based on your analysis above.

 

o  

Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.

 

o  

Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

 

Format your paper consistent with APA guidelines.

 
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