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Is your country among the world’s most globalised countries? If not, what could it do to improve its position? Identify examples of companies/products which attempt to think global and act local (‘glocalisation’). Differentiate ethnocentricity, polycentricity and geocentricity, and give examples of companies from your own country that you believe fit into each category. Taking your own country as an example, identify freight routes where you believe directional imbalances exist.
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