Fairytale Dreams Ltd (Catering and Ballroom Rental business, the idea is to have a building that will look like a castle where I will be able to host 2 events for 300 people each at the same time). Essay Help

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Fairytale Dreams Ltd (Catering and Ballroom Rental business, the idea is to have a building that will look like a castle where I will be able to host 2 events for 300
people each at the same time). Located in North Carolina

Note: Remember that 80% of new businesses fail. What steps are you going to take from the beginning to be sure that your new business is one of the 20% that is
successful? As much as you can, research other organizations that currently offer something close to your business – learn from their successes and their failures.
Keep track of this research as it will be a valuable part of this paper. Make notes on how your organization will offer the product or service. Once again, develop the
mission and values of your organization and tie those values to your company description and especially to the products and or service you will offer.

1. Perform a Literature Review from sources from The Wall Street Journal, New York Times, Forbes, Fast Company and academic journals and especially .gov websites
for demographics (never use a Wiki “anything) for graduate work. This literature review will provide journals on the industry, category (or categories) of innovation
and all related fields.

2. Create the mission and vision for the organization
1) prepare an outline of the key points you want your readers to grasp (the skeleton of your Executive Summary); 2) describe the conditions that bode well for your
proposed company (your Situation Analysis); and 3) detail the company you want to create and the products and/or services you will bring to market. So, the mission and
vision needs to be apparent throughout the rest of the plan.

3. In this assignment, write about the company you plan to create and will give specifics of the products and services you plan to offer. You will describe your
company in terms of what value or need it will bring to the marketplace. Describe the Mission and Values of your organization. Explain the ways that your business will
be thought of as an ethical enterprise.

Follow the guideline below for the body of the paper

#1A: Executive Summary OUTLINE

In this section, you will list (on one page) the key points you will want to make or cover in the various sections of your plan. This list will become the outline for
your Executive Summary and will guide you as you build each of the sections of your, (Note that, over time, as you create the detailed content for each section of your
plan, you will embellish and correct your initial outline.)

#1B: Situation Analysis

In this section, you will write one to two pages describing the context for your proposal:

1. Market Demand: What is creating the need for your product or service? How is this need currently being met? What gaps exist in those offerings, their price,
and/or their distribution?
2. Competition: Who is currently meeting demand for your product or service? What are their strengths and weaknesses? How are they performing as companies? What
is their stock standing in the industry?
3. Readiness: Do the founders possess special intellectual property that will foster success? What value do you propose to offer your market? What are your
differentiators, strengths, and weaknesses? How will you exploit your strengths? Competitive weakness? How will you inoculate against competitive strengths? Your own
weaknesses? How are you prepared operationally to deliver? What relationships exist that will enable a fast start?

#1C: General Company Description

In this section you will describe your company in terms of what value or need it will bring to the marketplace, reflecting innovation and Systems Thinking. Describe
your initial Goals and Objectives (knowing they will change over time) as well as the Strategy you will employ and the Mission and Values of your organization.
Describe your initial vision for your company and answer this question: What is your exit strategy for your business? How can you develop this business with an end
strategy so that 1) it could be acquired (if that is your plan) or.2) you can prevent an unwanted buyout. Consider Mergers and Acquisitions in your industry and
develop four ways that you can design your organization to enhance attractiveness.

Be sure you share this paper with your assigned Writing Partner to gain their feedback. Students who work closely with their Writing Partner usually get better grades
and more points. You can read in Course Information more about how to work with your Writing Partner.

Remember as you include any graphs or charts you are to introduce all graphs and charts and then to explain after the graph or chart exactly how it will inform your
business plan action. If you bring in graphs and charts from other sources (like maps, or .gov data) these must be cited using APA standards.

#1 D Products and Services
In your Product and Services section, you will give specifics of the products and services you plan to offer.

• Have you clearly stated how you are connecting your marketing plan and your operational plan to the general company description (Assignment #1)?
• Is it clear what you are offering?

#2B: In the Marketing Plan, you will provide a detailed description of the ultimate consumer of your product or service, expanding on the description provided in the
Situation Analysis. Your data will include information on ‘like’ products and the consumer base for that product. You will also explain your strategy for distributing
the product or service: advertising, publicity, promotion, collateral, web presence, sales, value added channels, and the like.

• Have you described who your target market will be?
• Have you explained how you are going to get your product or service to that market?
• Have you (roughly) explained the ROI on your technology?
• Does the paper clearly explain the demographic of the consumer?
• Do you have three to five main points of explaining how you will get this product or service to the consumer?
• Does each of the main points have a citation back to the text and three other sources with a page number and a direct short quote?
• Do you back up each statement of fact with a primary resource?
• Do you have three to five citations from one of the assigned textbooks in this class?
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