consumer traits and behavior
Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Presentation.Consumer Traits and Behavior Include a thesis, major topics, and subpoints(see full content instructions in the week five team assignment).
The Wk 5 Final Team assignment directions are:
Prepare a PowerPoint presentation with speaker notes in which tthe team examines consumer traits and behaviors. Address the following:
Identify at least three psychological processes and three social processes that may influence consumer behavior.
Explain the importance of understanding the influence of psychological and social processes on marketing communications.
Explain the relationship between consumer traits and behavior. Provide a specific example.
Analyze how social and cultural settings influence consumer behavior.
Examine the reasons why consumers interpret marketing messages differently.
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