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Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 

Describe the product you selected in terms of the four utilities of customer value. 

Identify the product’s target market at home and in your stated foreign market.

Indicate the competition of the product category in both home and foreign markets.

Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.

Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.

Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).

Discuss the U.S. and international ethical marketing considerations.

Writing the Final Paper 

The Final Paper: 

1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages). 

2. Must include a title page with the following:

a. Title of paper 

b. Student’s name 

c. Course name and number 

d. Instructor’s name 

e. Date submitted 

3. Must begin with an introductory paragraph that has a succinct thesis statement. 

4. Must address the topic of the paper with critical thought. 

5. Must end with a conclusion that reaffirms your thesis. 

6. Must use at least five scholarly references in addition to the course text. 

7. Must document all sources in APA style

The workplace can be an especially stressful environment. Personal conflicts between coworkers, fear of layoffs, and heavy workloads can be causes of negative stress. This stress can be carried to our homes and after-work activities, impacting personal health. Allowing these stressors to build and intensify will only further impair the work environment. For this assignment, you are required to review a scenario regarding a woman (Kate) who has experienced negative stress stemming from her work environment. Then, you will compare your own conflict management skills and experiences against Kate’s experiences. Follow the directions below to write an 8–10-page report on conflict management.

Review the following scenario:

Kate has been employed by a well-known manufacturing company for 12 years. She is the only female on her line and the fastest worker. She has been promoted several times through mergers and acquisitions, but has always been looked over for a senior management position. Kate believes she is qualified for advancement but thinks her manager has a problem with her personally. To top it off, Kate did not receive a semiannual or annual review, which would have resulted in a raise. Her coworkers (all males) have urged her to go to management and report what she believes to be discriminatory behavior from her immediate manager.

Now, complete the following tasks:

1. Discuss a situation you have been in where you felt you were passed over for a promotion, made to feel indifferent, or were discriminated against. Compare and contrast your story with Kate’s.
2. Compare the possible ethical breaches of Kate’s manager against your own manager’s behavior. Utilize scholarly research on leadership theory as justification.
3. Compare the possible legal breaches of Kate’s manager against your own manager’s behavior. Utilize scholarly research on leadership theory as justification.
4. Recommend an approach Kate could have used to manage the negative risk both personally and professionally.
5. Evaluate the advice Kate received from her coworkers.
6. Referring to the conflict resolution strategies taught in this course, determine which one is best suited to resolve Kate’s conflict. Justify your position.
7. In the chart below, evaluate your conflict resolution skills from the past five years. Rate yourself on a scale from 1–5, where 1 represents low performing and 5 represents high performing.

1. Select one conflict resolution approach in which you ranked the lowest and develop an individual improvement plan for that approach.
2. Explain how the mediation process could strengthen your conflict resolution and management skills.
3. Discuss how the arbitration process could strengthen your conflict resolution and management skills.
4. Implement some portion of your plan. Provide a detailed summary of the changes that occurred in your development as it relates to your ability to handle conflict.

Write an 8–10-page report in Word format. Utilize at least four scholarly sources (in addition to your textbook) to complete your research, referencing them within the text and at the end in a reference list. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

By Wednesday, September 7, 2016, deliver your assignment to the M5: Assignment 2 LASA 2 Dropbox.

For Wizard Kim

Prevailing wisdom reinforces the fact that working in U.S. health care administration in the 21st Century requires knowledge of the various aspects of health laws as they apply to dealing with medical professionals. Further, because U.S. health care administrators have to potentially interact with many levels of professionals beyond the medical profession, it is prudent that they are aware of any federal, state, and local laws that may be applicable to their organizations. Thus, their conduct is also subject to the letter of the law. They must evaluate the quality of their professional interactions and be mindful of the implications and ramifications of their decisions. 

You are employed as a top health administrator at the hypothetical Well Care Hospital in Happy Town. When you were hired, your pre-employment screening involved background checks into any violation of hospital medical misconduct during the last five (5) years. The results showed that you were in good standing with the hospital administration community. During the past year, you had to undergo training in personnel conduct, as well as in inter-employee conduct with medical staff, nurses, technologists, etc. During the past six (6) months, the hospital has been under scrutiny for breach of medical compliance.   

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a three  (3) page paper in which you:

1. Articulate your position as the top administrator concerned about the importance of professional conduct within the health care setting. Justify your position.
2. Ascertain the major ramifications of having professional staff compromise the boundaries of ethics and medical conduct.
3. Analyze the four (4) elements required of a plaintiff to prove medical negligence.
4. Discuss the overarching duties of the health care governing board in mitigating the effects of medical non-compliance, as they apply to the rules of practice set forth in the Well Care Hospital governing board’s manifesto. 
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.