Select a brand of your choice. If the brand has been around awhile, learn more about the brand history. Has the brand made any of the 41 mistakes noted in the Brand Strategy Insider blog post posted in the resources? How did it recover from its mistake? If not, explain why it has not. Read the blog:

If your selected brand has not had a long life, provide insights from what you have learned that will help it maintain and grow its equity.

Write a short paper outlining the things you have learned.

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