blue ocean strategy paper 1

 

 

 

 

 

Blue Ocean Strategy Paper

Due 27 Feb 2015

 

Write a 900 word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

 

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.

 

 
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