Writing Assignment One: The Classical Argument

Argument Synthesis

You will read several apologies presented by powerful businessmen of today. The apologies you will read are:

“I’m Sorry” by Mark Zuckerberg Facebook

“The Public Apology” by Kevin Johnson Starbucks

“The Apology Tour” by Timothy Sloan Wells Fargo

“The Apology” by Rick Smith Equifax

Which of the four speakers do you think presents the most compelling apology?

Write an argumentative essay (synthesis essay) in which you make a case for the speaker who you think makes the most effective apology. Consider each speaker’s use of pathos, logos, ethos when making your determination. You will use all of the speakers’ remarks to compose your synthesis.

Your argumentative essay should be two-three pages in length and should be written for an audience who is familiar with the speakers, their companies, and their apologies. Organize your essay so that it is easy to follow and establishes clear relationships among the claim(s), counterclaims, reasons, and evidence. Begin by introducing the topic and argument. Develop your argumentative essay with claims and counterclaims that are grounded in evidence from the four texts listed above. Be sure to use transitions that help link major sections of the text and clarify the relationships between and among claims, counterclaims, reasons, and evidence. Use the conventions of Standard English and maintain a formal style.

The paper should be formatted in APA format.

Answer the questions below to plan your essay. Your answers will be collected but not graded. After you have written your essay, answer the Step Back questions. Your answers to the Step Back questions will also be collected but not graded.

Understanding the Assessment Task: As a way to examine the task and its directions, answer these questions:

  • Looking back over the task, what will you need to do first, second, third, etc., to fully address the task in your response?
  • Who are you writing for and how can you select and explain evidence from the text to suit the audience who will read this assessment?

Step Back After Completing the Task:

  • In ten words or less, what did you include in your response that makes it complete, thoughtful, and accurate?
  • When faced with a difficult part of the task, what did you do to overcome the difficulty?
  • What more did you learn about the text by completing the assessment task?
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